Press Release and writing
Simply put, a press release distribution service is a service that distributes press releases about its clients’ brands to specific target audiences and the general public. Public relations agencies, traditional and new generation, distribute these press releases to journalists, editors, and news agencies, in addition to a variety of online and print media.
When sending out these press releases, a distribution service should first select journalists and editors generally perceived as “influencers”.
The importance of the proper distribution of press releases
Although the Oxford English Dictionary does not define “ opinion leader, ” the expression, which has recently entered the popular lexicon, refers to a person who can explain a new social, cultural, or technological trend to the masses. – and thus influence and lead last via its explanation. It is as much a psychological term as it is a cultural one.
In the context of public relations and advertising, the role of “opinion leader” is generally played by journalists, editors, press directors, or columnists, especially those who benefit from a particular readership. large. For companies looking to improve their media visibility, this is where the importance of
The more the service distributes its press releases to journalists and news outlets, the more people will see – and hopefully read – the message. In this regard, the main goal is to expand the overall coverage area of a press release, thus ensuring that it is seen by as many potential consumers as possible.
Reports: the key to evaluating feedback
Imagine the following scenario: Your press release was written by an experienced editorial team and distributed to a large list of media. Your target audiences, meanwhile, have been carefully selected based on critical demographic factors. At this point, reporting is the only way to assess the impact of your press release – and what your business has gained by distributing it to news outlets.
No less important than writing and distributing, the reporting process should be done on a daily, weekly, and monthly basis to ensure the most efficient outcome possible. In this regard, daily reports are very helpful in determining which media outlets issued your press release. If necessary, additional posts can be prepared to encourage additional comments, thus providing additional information for your entire dataset.
Weekly reports, on the other hand, can determine whether there have been comments in weekly newspaper supplements or other publications that are typically printed weekly. Finally, but no less important, there are monthly reports. These should provide detailed information about the coverage level of a press release in newspapers, newsletters, and printed magazines each month.
With these detailed reports, companies can see exactly which media outlets issued the press release, whether in print or online.