Keyword Target Traffic
Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.
Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also “fake traffic”, which is bot traffic generated by a third party. This type of traffic can damage a website’s reputation, its visibility on Google, and overall domain authority. Sites also often aim to increase their web traffic through inclusion on search engines and search engine optimization.
Targeted keywords are specific phrases that you think your potential customers and visitors might use in a search engine hoping to find a site like yours. Targeted keywords are usually going to be phrases, not individual words.
Using Keyword Traffic Data in Your PPC Campaigns
It allows you to identify keywords with the most relevance to your business and the strongest commercial intent, so you can make sure your AdWords ads show up when people are looking for the products and services you offer.
Where To Use Keywords For SEO
- Page Titles. Optimizing page titles is part of technical SEO, and is a good starting point when using keywords for SEO. …
- Meta Descriptions. The next important area for the use of keywords for SEO is the meta description. …
- Link Anchor Text.
- Social Media.